Custom Film and Coatings

Onalaska, WI’s Home for Car Protection Services

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Our Services

Two people applying clear protective film to a silver car's hood in a workshop.
Person smoothing a clear film over a car's surface with a purple squeegee indoors.
Hands installing iridescent vinyl wrap on a car door, working around the door handle.
Gloved hand applying ceramic coating to a shiny blue car hood.
Person applying tint to car window with a yellow squeegee.
Person wearing black gloves polishing blue car paint with a buffer in a workshop.
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Vehicle Protection and Coating Services in Onalaska, WI

At Armourist, you’re working with someone who’s been in the vinyl and paint protection world for over 15 years. I’ve spent a lot of time buffing and waxing vehicles, and there’s nothing better than seeing the dramatic before and after. I’m dedicated to doing a thorough job every time, and I won’t let a customer leave unhappy with the work.


I also care about the relationships I build with my customers. If you’ve got questions or need anything after your service, you’ll never have a problem reaching out. I’ll always be honest about what I’m doing and what you should expect from your services, so you know exactly what you’re getting and how it’ll help your vehicle.

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Proudly Serving La Crosse County and Beyond

Armourist is based in Onalaska, but we don’t just stay in one spot. If you’re nearby and want real protection for your ride, we’ll make it easy to work with us.


Here are some of the main areas we serve:

  • La Crosse, WI
  • Sparta, WI
  • Tomah, WI
  • Spring Grove, MN
  • Caledonia, MN
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Person applying protective film to a car headlight.
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Track record

Satisfied clients

1000+

Vehicles Detailed

15+

Years of Experience

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Why Choose Armourist to Enhance Your Ride?

At Armourist, everything we do comes back to a few simple values. These three pillars guide how we treat your vehicle, and how we treat you.

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Experienced Craftsmanship

With over 15 years in vinyl and paint protection, this isn’t just a job. It’s a craft. Every cut, every install, and every correction is done with care and skill. I’ve spent years buffing, waxing, and protecting vehicles, so I know what works and what doesn’t. You’ll see that experience in the details and in the final finish on your ride.

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Thorough Work, No Shortcuts

When you trust me with your vehicle, you’re getting a thorough job from start to finish. I take my time to prep surfaces the right way, double-check edges, and make sure everything looks clean and professional. I won’t rush you in and out. I’d rather do it right the first time, so you leave happy and confident in the work.

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Honest, Ongoing Relationships

I’m not here for a one-time transaction. I want to be the person you call anytime you’ve got questions about protection, care, or your next upgrade. I’ll always be honest about what a service can and can’t do, so you know exactly what to expect. You’ll never feel brushed off or ignored. If you need something, we’ll talk it through and find the best solution for you and your vehicle.

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SMALL BUSINESS OWNED

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LICENSED AND INSURED

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EXPERT AUTO DETAILERS

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QUALITY PRODUCTS

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Hear What Customers Have to Say

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Very knowledgeable, easy to work with and did a fantastic job. Stands behind his work

Penny Nelson

Satisfied Client

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Reviews